06 Mar 2023by panda
Google’s Top Pick: Why Cornerstone Content Should Be the Foundation of Your Website
Are you looking to take your business website to the next level? Consider implementing a cornerstone content strategy. Not only does this approach enhance brand awareness and credibility, but it also offers a powerful SEO boost that can lead to more quality backlinks and improved search engine rankings. With increased organic traffic, your website can generate more local leads and ultimately, drive revenue growth. Let us explore the power of cornerstone content and why it should be an essential part of your marketing strategy.
Understanding Cornerstone Content
If you’re looking to take your website’s SEO to the next level, a cornerstone content strategy is essential. But what exactly is cornerstone content? Simply put, it’s the foundation of your SEO content strategy – the most comprehensive and informative pieces of content on your website. Rather than promoting your products or services directly, cornerstone content provides readers with everything they need to know about a particular topic.
To create effective cornerstone content, you need to focus on a specific area and use solid SEO keyword strategies to ensure that your content is optimized for search engines. Internal linking is also crucial in developing a solid content hierarchy, with each pillar page linking to a cluster of other posts that elaborate on specific subtopics.
But why invest so much time and effort in creating pillar pages? The answer is straightforward: to increase website traffic organically. By pushing your cornerstone content higher in search results, you can attract more visitors who are interested in your products or services. And by providing them with high-value content, you can build trust and establish your brand as an authority in your industry.
In this blog, we’ll show you how to create effective cornerstone content that elevates your website’s SEO and user experience. So, whether you’re a small business owner or a seasoned marketer, get ready to unlock the power of cornerstone content and take your online presence to the next level.
Cornerstone Content Vs. Evergreen Content: Understanding the Differences
While the terms “cornerstone content” and “evergreen content” are often used interchangeably, they have some key differences. Both are foundational pieces of content that provide valuable information to visitors, but evergreen content is not time-sensitive and remains relevant even after years.
Content marketers value evergreen content because it can continue to attract visitors over time, even if the posts are old. However, SEO content writing services should aim to make cornerstone content timeless whenever possible, as it is one of the best SEO techniques to improve search engine rankings and increase organic traffic.
In essence, cornerstone content focuses on a specific area and acts as the main attraction of a website, while evergreen content provides valuable information that remains relevant for an extended period. By understanding the differences between these two types of content, content creators can develop a comprehensive content strategy that maximizes the benefits of both.
The Importance of Cornerstone Content in SEO Content Marketing
To rank for competitive keywords, typical blog posts may not be enough. That’s where cornerstone content comes into play. SEO content writing services create these “pillar pages” to target high-volume keywords and improve search engine rankings.
Attracting visitors and generating local leads is a significant goal in content marketing. By providing value to both users and search engines, cornerstone content can help achieve this goal. High-value posts are more likely to be shared and linked to, further improving SEO efforts.
Internal linking structure plays a crucial role in maximizing the potential of cornerstone content. By linking to other related articles and pages, search engines like Google and Bing interpret these pages as important and deserving of higher rankings.
A well-structured SEO keyword strategy can save time and energy by focusing on relevant keywords without straying too far from the core topic. This helps avoid a fragmented content strategy and establishes credibility and brand awareness among users.
However, creating cornerstone content does not guarantee immediate results. Like many SEO strategies, its effects may not be evident for weeks or months. Nonetheless, it can increase site authority and trustworthiness, ultimately improving organic traffic and customer acquisition.
Why Google And Businesses Care About Cornerstone Content
Cornerstone content is valued by Google since it offers readers insightful information. If users get useful information from search results, they’ll keep utilising Google Search and its various revenue-generating services.
Here are a few more explanations for why cornerstone content is so popular with business websites and Google.
- Establish authority
Cornerstone blogs are thorough, perceptive, and beneficial. Users will get a positive picture of the business and confidence after reading these posts.
- Improve SEO
SEO and keyword ranking are substantially improved by a cornerstone and evergreen marketing strategy, which boosts traffic.
- Building links organically
Cornerstone and pillar pages receive the most shares and links because of their high value. The website gains authority as it receives more traffic and inbound links, which improves its search visibility.
- Come up with topics or content ideas
SEO content marketing services can continue to create further relevant blogs and a coherent content structure after establishing cornerstone content.
- Assist users in discovering additional information
Cornerstone postings link to further related articles, allowing users to explore and discover more by engaging on internal links.
What topics are suitable for foundational content pages?
The ideal way to begin when writing cornerstone content is by considering the topics that matter most to the business.
Take Sailax Media as an example. Being an SEO company, link-building is one of its main services. ” Links”, which is one of the most significant Google ranking signals, is one topic that makes perfect sense.
A content strategist might draught the following outline, for instance:
- “SEO Links”
- What are links for SEO?
- Why do links matter for SEO?
- What are the many kinds of links?
- Internal links
- External links
- Inbound links
Consider the scenario where the outline completely addresses the key topic. Then, a collection of articles on “what is” and “how to” create internal, external, and inbound links can be constructed around this cornerstone topic.
Any topic could serve as the cornerstone content, provided it is an essential component of the business.
In conclusion, the advantages of creating cornerstone content are as follows:
• Increase brand credibility, authority, and reliability
• Increase brand recognition
• Enhance brand reputation
• Get more high-quality, natural leads.
• Get top-notch backlinks
• Develop a mailing list (to feed the sales funnel)
To build a powerful content marketing strategy, businesses must ensure that each cornerstone piece of content makes an emotional impact on readers. They must also provide statistics, facts, and expert insights to back up the content. Last but not least, they ought to include the business’s brand identity.
Call us at +61-426527735 for additional details on how cornerstone content marketing might help your business to create local leads. Our SEO content professionals can advise you on the most effective evergreen marketing plan and explain how we build pillar pages to increase organic traffic.